Truven health analytics
When Thomson Reuters sold off its healthcare division, the new independent organization needed a new brand that represented trust and communicated they were the most trusted "start up" in healthcare. Working alongside Interbrand, my creative team and I worked to give life to Truven Health Analytics.
The practical, data-related elements were carefully chosen. It was important to convey credibility to this trustworthy company no one had ever heard of before.
When Truven was acquired by IBM, care was taken to transition the brand effectively and not lose equity.
