Leanne Atencio

I’m a branding and marketing powerhouse with over 20 years of experience building and transforming brands that leave a lasting impact. I don’t just manage brands—I craft them from the ground up, ensuring every touchpoint tells a cohesive, compelling story.


My Resume

My portfolio

I've worked across a wide range of environments and clients—from corporate giants to boutique clinics—and one thing remains constant: every brand is unique and deserves its own voice and personality.

IBM Watson Health

This was a "pinch-me-am-I-dreaming" brand effort. Working with one of the biggest brands in the world to develop a new brand was challenging and resulted in some ground breaking work.

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Truven Health Analytics

A 360-degree approach ensured the brand made a lasting impression in the market. It wasn’t just about creating assets—it was about crafting a story and a presence that resonated deeply with our audience and set the tone for future growth.

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BurstIQ

Marketing cutting-edge technology is all about education, empathy, and guiding buyers through every step of their journey. It’s not just about explaining features—it’s about helping people see how the technology solves their problems, fits into their world, and makes their lives better.

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Conga

There’s nothing more exciting than taking over an event and ensuring your brand is unforgettable. Dreamforce was exactly that—a dream-come-true branding opportunity. With Conga, we went all out to create a bold, immersive brand experience that captured attention at every turn. Check out the Suite Life campaign to see how we made sure no one could miss us.

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Lanes

Lanes needed a brand that could capture its unique approach to connecting data for the citizens of LA—a brand that felt inclusive, purposeful, and innovative. From positioning to logo design and marketing strategies, we built a brand that truly reflected its mission. The result? A brand that resonates and delivers on its promise.



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Healthcare Triangle

Helping this brand bring meaning to its name was both a challenge and an opportunity. By aligning stakeholders with market expectations and uncovering the brand’s core purpose, we developed a timeless and memorable brand system that resonated deeply with its audience.



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Cherry Hills OBGYN

For women, by women. This brand needed to radiate empowerment at every level. By aligning the mission with bold, meaningful design and messaging, we created a brand that not only stood out but inspired. Mission accomplished.



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