Work on one of the top 100 brands in the world? Absolutely! When Truven Health was acquired by IBM, a new brand—IBM Watson Health—was born. My team and I partnered with IBM’s brand team to craft a world-class brand from the ground up, blending strategy and storytelling to create something truly unforgettable. We didn’t just build a logo; we built a brand with heart, purpose, and timeless appeal that told a compelling story about the future of healthcare. It was a masterclass in collaboration, creativity, and execution—and one of the most rewarding projects of my career.