Once you've established what it is that your business stands for, you need to clearly define who it is that you want to target. It's simply not enough to say I want to target women between the ages of 30 – 65. You need to really know this person who will feel just as passionate about your products or services as you. You should be able to describe them as if they were sitting right across the table from you. When you know them to that detail, you know exactly how and where to connect with them. So, dig in and do a little investigation on your perfect patient or customer.