Take your awareness and growth campaign strategies to new heights.
Running a business in uncertain times is stressful enough. Add in the pressure to stay relevant, or dare we say grow, during a pandemic. How can you quickly, confidently, and affordably get a message to the market that will resonate with your audience and inspire them to take action?
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Our Campaign LaunchPad takes the stress and guesswork out of campaign planning by aligning powerful messaging and brand identity with effective marketing strategies. It’s part marketing science, a dash of creative magic, combined with focused resolve to deliver campaigns that captivate your customers and inspire them to take action.
We needed to launch a new brand campaign in a short amount of time. We chose Ariana and Leanne due to their domain expertise in B2B branding, messaging, and marketing. From initial messaging to final campaign deliverables, They were creative, responsive, and overall easy to work with. We quickly got our message to the market and have seen impressive results. I would love to work with them on future campaigns and recommend them for your next marketing endeavor.
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Samantha Downing
Vice President Marketing, EXL Health
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Campaign LaunchPad Accelerate Your Business Growth
Embark on a mission to achieve your marketing goals with custom, scalable marketing campaign packages. Whether you need consultation on campaign messaging and strategy or a full-scale team to launch your campaign at light speed – we can quickly set your business on the course to marketing success.
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Here's How it Works
Mission Control
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It all starts with our base package designed to establish your command center for solid campaign messaging, strategies, and planning. Your message and brand mission control inform your campaign and put you on a course to connect your message with what matters most to your target market.
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Session 1 - Company Discovery: Your opportunity to clearly define your business so your market understands the who, what, where, when, and why of what you do.
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Session 2 - Message Mapping: Get clear on your most important value message and find the “hook” that will attract buyers to your offerings.
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Session 3 - Brand evaluation: Take a deep look at how you're presenting your business in the market compared to your competitors and get recommendations on how to stand out in the crowd.
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Upon completion of this mission, you’ll have a clear understanding of your company’s best marketing hook and strategies to make some noise in the market. You'll receive a Mission Control Guide customized for your business.
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Messaging brief
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Brand strategy
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Base Cost: $5,000
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Once we’ve established your messaging and brand strategy, it’s up to you to decide just how aggressively you want to go after the market with one of our standard packages, or a custom package designed to meet the unique needs of your business.
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The Launcher
Gain momentum in the market
Ideal for Start-up businesses and small businesses looking to gain traction in the market
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Estimated time to launch* – 4 weeks
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Campaign landing page
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8 external emails
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8 social tiles
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8 Google Ads
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Overall pitch deck (up to 10 slides)
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Mission Control + Launcher Package – Starting at $10,000
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The Booster
Acquire customers with a campaign strategy and assets
Ideal for established businesses struggling to upsell to existing
customers or to capture net-new business.
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Estimated timeline to launch* – 6 weeks
Everything from The Launcher Package
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Campaign landing page
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8 external emails
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8 social tiles
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8 Google Ads
Plus:
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Copy and design of up to 5 web pages
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4 additional external emails
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3 internal emails and intranet banners to support employee brand/campaign awareness
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8 additional social tiles
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8 additional Google ads
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4 digital ads
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Mission Control + Booster Package – Starting at $25,000
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The Accelerator
Capture new business with a full-on plan of attack
Ideal for businesses with aggressive growth goals.
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Estimated timeline to launch* – 12 weeks
Everything from The Launcher Package
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Campaign landing page
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8 external emails
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8 social tiles
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8 Google Ads
And The Booster Package:
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Copy and design of up to 5 website pages
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4 additional external emails
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3 internal emails and intranet banners to support employee brand/campaign awareness
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8 additional social tiles
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8 additional Google ads
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4 digital ads
Plus:
• 5 additional web pages
• 3 custom Value propositions by customer segment
• 3 Sales/Competitor Battlecards
• 8 additional social tiles
• 3 Blogs
• Overview Brochure
• Overview Video
• Ongoing campaign strategy recommendations
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Mission Control +Accelerator Package – Starting at $50,000
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Campaign Measurement & Analytics
Gain valuable insights on campaign performance and get recommendations for course correction to improve conversion rates.
Buyer Personas
Develop an in-depth understanding of the different personas in your market so you can tailor your messaging to meet each segment's unique needs.
Pitch Decks
Provide your teams with impactful presentation materials that position your company in a value-focused, differentiating way.
SEO
Apply SEO strategies to your website to help ensure increased exposure in search results and higher traffic to your site.
Social Media Management
Extend your marketing team with our social media expertise that includes posting and analytics across a variety of social platforms.
Ad Word Placement
Sept. 23, 2023 at 11am
Sales/Competitor Battle Cards
Arm your sales teams with competitive information highlighting the strengths and weaknesses of your business. This information provides them with a consistent means to address any sales objections they may encounter.
Presentation Coaching
Get a customized presentation training workshop to help your presenters become more persuasive.
Content Marketing Mission & Strategy
Take the guesswork out of content planning with an editorial calendar designed to engage with the right customers in the right setting and at the right time.
Message Testing — Focus Groups
Validate your message with focus groups prior to launching in the market to instill confidence in your approach and ease concerns of all key stakeholders.
Brand Development
Build a brand that breaks through visual noise in the market and fully represents the value you provide in the market.
Collateral System Development
Build collateral that effectively communicates the value of your business and enables your sales team with the materials the market needs to become better educated on your solutions.
Ongoing Content and Design Support
Scale your marketing team with our copy and graphic design teams with retainers built to meet your budget.
Who We Are
Leanne Johnson
Vitals Branding & Marketing
Leanne brings creative concepts to life through breakthrough branding and can't-ignore marketing strategies. In her more than 20 year career, she has worn many creative hats including, creative concepting, design, copy, and video.
Ariana Nikitas
Crystal Clear Communications
Ariana focuses on helping organizations get the right message to the right audience in the right format. She has worked in all areas of communications and marketing for more than 20 years at a variety of companies—from established organizations to technology startups.
