Take your awareness and growth campaign strategies to new heights.

Running a business in uncertain times is stressful enough. Add in the pressure to stay relevant, or dare we say grow, during a pandemic. How can you quickly, confidently, and affordably get a message to the market that will resonate with your audience and inspire them to take action?

 

Our Campaign LaunchPad takes the stress and guesswork out of campaign planning by aligning powerful messaging and brand identity with effective marketing strategies. It’s part marketing science, a dash of creative magic, combined with focused resolve to deliver campaigns that captivate your customers and inspire them to take action.

We needed to launch a new brand campaign in a short amount of time. We chose Ariana and Leanne due to their domain expertise in B2B branding, messaging, and marketing. From initial messaging to final campaign deliverables, They were creative, responsive, and overall easy to work with. We quickly got our message to the market and have seen impressive results.  I would love to work with them on future campaigns and recommend them for your next marketing endeavor.  

Samantha Downing

Vice President Marketing, EXL Health

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Campaign LaunchPad Accelerate Your Business Growth

Embark on a mission to achieve your marketing goals with custom, scalable marketing campaign packages. Whether you need consultation on campaign messaging and strategy or a full-scale team to launch your campaign at light speed – we can quickly set your business on the course to marketing success.

Here's How it Works

Mission Control

It all starts with our base package designed to establish your command center for solid campaign messaging, strategies, and planning. Your message and brand mission control inform your campaign and put you on a course to connect your message with what matters most to your target market.

 

  • Session 1 - Company Discovery: Your opportunity to clearly define your business so your market understands the who, what, where, when, and why of what you do.

  • Session 2 - Message Mapping: Get clear on your most important value message and find the “hook” that will attract buyers to your offerings.

  • Session 3 - Brand evaluation: Take a deep look at how you're presenting your business in the market compared to your competitors and get recommendations on how to stand out in the crowd.

 

Upon completion of this mission, you’ll have a clear understanding of your company’s best marketing hook and strategies to make some noise in the market. You'll receive a Mission Control Guide customized for your business.

  • Messaging brief

  • Brand strategy

 

Base Cost: $5,000

Once we’ve established your messaging and brand strategy, it’s up to you to decide just how aggressively you want to go after the market with one of our standard packages, or a custom package designed to meet the unique needs of your business.

LAUNCHER

Gain momentum in the market

Ideal for Start-up businesses and small businesses looking to gain traction in the market.

BOOSTER

Acquire customers with a campaign strategy and assets

Ideal for established businesses struggling to upsell to existing customers or to capture net-new business.

ACCELERATOR

Capture new business with a

full-on plan of attack

Ideal for businesses with aggressive growth goals.

The Launcher

Gain momentum in the market

Ideal for Start-up businesses and small businesses looking to gain traction in the market

Estimated time to launch* – 4 weeks

 

  • Campaign landing page

  • 8 external emails

  • 8 social tiles

  • 8 Google Ads

  • Overall pitch deck (up to 10 slides)

Mission Control + Launcher Package – Starting at $10,000

 

The Booster

Acquire customers with a campaign strategy and assets

Ideal for established businesses struggling to upsell to existing

customers or to capture net-new business.

Estimated timeline to launch* – 6 weeks

Everything from The Launcher Package

  • Campaign landing page

  • 8 external emails

  • 8 social tiles

  • 8 Google Ads

 

Plus:

 

  • Copy and design of up to 5 web pages

  • 4 additional external emails

  • 3 internal emails and intranet banners to support employee brand/campaign awareness

  • 8 additional social tiles

  • 8 additional Google ads

  • 4 digital ads

Mission Control + Booster Package – Starting at $25,000

 

The Accelerator

Capture new business with a full-on plan of attack

Ideal for businesses with aggressive growth goals.

Estimated timeline to launch* – 12 weeks

Everything from The Launcher Package

  • Campaign landing page

  • 8 external emails

  • 8 social tiles

  • 8 Google Ads

 

And The Booster Package:

  • Copy and design of up to 5 website pages

  • 4 additional external emails

  • 3 internal emails and intranet banners to support employee brand/campaign awareness

  • 8 additional social tiles

  • 8 additional Google ads

  • 4 digital ads

 

Plus:

•   5 additional web pages
•   3 custom Value propositions by customer segment
•   3 Sales/Competitor Battlecards
•   8 additional social tiles
•   3 Blogs
•   Overview Brochure
•   Overview Video
•   Ongoing campaign strategy recommendations

 

Mission Control +Accelerator Package – Starting at $50,000

 

Customize Your Campaign Package

Every business has unique marketing needs. We offer a variety of services you can add to your base package to further accelerate your business growth. We can determine what you'd like to add to your campaign package during your Mission Control session.

Campaign Measurement & Analytics

Gain valuable insights on campaign performance and get recommendations for course correction to improve conversion rates.

Buyer Personas

Develop an in-depth understanding of the different personas in your market so you can tailor your messaging to meet each segment's unique needs. 

Pitch Decks

Provide your teams with impactful presentation materials that position your company in a value-focused, differentiating way.

SEO

Apply SEO strategies to your website to help ensure increased exposure in search results and higher traffic to your site. 

Social Media Management

Extend your marketing team with our social media expertise that includes posting and analytics across a variety of social platforms.

Ad Word Placement

Sept. 23, 2023 at 11am

Sales/Competitor Battle Cards

Arm your sales teams with competitive information highlighting the strengths and weaknesses of your business. This information provides them with a consistent means to address any sales objections they may encounter. 

Presentation Coaching

Get a customized presentation training workshop to help your presenters become more persuasive.

Content Marketing Mission & Strategy

Take the guesswork out of content planning with an editorial calendar designed to engage with the right customers in the right setting and at the right time.

Message Testing — Focus Groups

Validate your message with focus groups prior to launching in the market to instill confidence in your approach and ease concerns of all key stakeholders.

Brand Development

Build a brand that breaks through visual noise in the market and fully represents the value you provide in the market.

Collateral System Development

Build collateral that effectively communicates the value of your business and enables your sales team with the materials the market needs to become better educated on your solutions.

Ongoing Content and Design Support

Scale your marketing team with our copy and graphic design teams with retainers built to meet your budget.

Who We Are

Leanne Johnson

Vitals Branding & Marketing

Leanne brings creative concepts to life through breakthrough branding and can't-ignore marketing strategies. In her more than 20 year career, she has worn many creative hats including, creative concepting, design, copy, and video.

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Ariana Nikitas

Crystal Clear Communications

Ariana focuses on helping organizations get the right message to the right audience in the right format. She has worked in all areas of communications and marketing for more than 20 years at a variety of companies—from established organizations to technology startups.

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© 2019 VITALS HEALTHCARE MARKETING, LLC  |  ALL RIGHTS RESERVED 

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